.2024 has been an unstable year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to snagging billions in equity capital yearly, have actually brought up nearly $360 thousand until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That downturn is due to market saturation, improved regulative stress, as well as economical uncertainties.ADWEEK spoke with 5 VCs that continue to buy adtech providers, despite these challenges, concerning what they are actually looking for as well as what they avoid. Probably unsurprisingly, these financiers are targeting possibilities in privacy-focused technologies and industry-specific regions including linked television.